diff --git a/build/tools/travis-ci.sh b/build/tools/travis-ci.sh
index 81722a2017..b804e53bef 100755
--- a/build/tools/travis-ci.sh
+++ b/build/tools/travis-ci.sh
@@ -129,7 +129,7 @@ case $wxTOOLSET in
 
         echo 'travis_fold:start:samples'
         echo 'Building samples...'
-        (test "$wxSKIP_SAMPLES" && echo 'SKIPPED') || make -k samples
+        (test "$wxSKIP_SAMPLES" && echo 'SKIPPED') || make -k $wxMAKEFILE_FLAGS samples
         echo 'travis_fold:end:samples'
 
         echo 'travis_fold:start:install'