diff --git a/src/html/helpctrl.cpp b/src/html/helpctrl.cpp
index 972f20dea5..390260f672 100644
--- a/src/html/helpctrl.cpp
+++ b/src/html/helpctrl.cpp
@@ -176,12 +176,12 @@ wxHtmlHelpFrame* wxHtmlHelpController::CreateHelpFrame(wxHtmlHelpData *data)
 {
     wxHtmlHelpFrame* frame = new wxHtmlHelpFrame(data);
     frame->SetController(this);
+    frame->SetTitleFormat(m_titleFormat);
     frame->Create(m_parentWindow, -1, wxEmptyString, m_FrameStyle
 #if wxUSE_CONFIG
         , m_Config, m_ConfigRoot
 #endif // wxUSE_CONFIG
         );
-    frame->SetTitleFormat(m_titleFormat);
     frame->SetShouldPreventAppExit(m_shouldPreventAppExit);
     m_helpFrame = frame;
     return frame;